About Us

Welcome to Smilingfriend, an online store created with a simple yet meaningful purpose: to offer carefully selected plush toys, collectibles, and gift items that bring comfort, joy, and lasting value to everyday moments. We believe that the right product—whether it’s a soft plush companion, a unique collectible, or a thoughtful gift—can create genuine emotional connections and memorable experiences.

At Smilingfriend, we focus on quality, clarity, and trust. Every product available in our store is chosen with care, ensuring it meets our standards for design, usability, and overall appeal. Rather than offering an overwhelming catalog, we curate our collection intentionally so customers can shop with confidence, knowing that each item has been thoughtfully reviewed and clearly presented.

Our Approach

We understand that online shopping should feel straightforward and dependable. That’s why we emphasize clear product descriptions, accurate details, and honest representations of what customers can expect. Transparency is at the core of how we operate—from product listings to policies and customer communication. Our goal is to eliminate confusion and make the shopping process as smooth as possible.

Smilingfriend is built for customers who value reliability as much as creativity. Whether you are purchasing a gift for someone special or adding a collectible to your personal collection, we strive to make every step of the experience simple and stress-free.

Thoughtfully Curated Products

Our selection reflects a balance between charm, usefulness, and individuality. Plush toys are chosen for their comfort and design, collectibles for their character and appeal, and gift items for their ability to suit a wide range of occasions. We continuously refine our offerings to ensure they remain relevant, meaningful, and enjoyable.

Rather than following trends blindly, we focus on products that feel timeless and purposeful. This approach allows us to maintain consistency and quality across our store while offering items that customers can trust.

Customer Support & Transparency

We believe that good customer support is not optional—it is essential. Smilingfriend is committed to providing clear, responsive, and transparent customer service. If questions arise before or after a purchase, our support team is available to assist with accurate information and timely responses.

We aim to communicate openly, set realistic expectations, and handle concerns with professionalism and respect. Building trust with our customers is a long-term commitment, and we take that responsibility seriously.

Our Mission

Our mission is to make online shopping simple, reliable, and enjoyable. We are not focused on being the biggest store, but on being a dependable one. Every decision we make—product selection, content creation, customer support—is guided by the desire to create a positive and reassuring experience for our customers.

Looking Ahead

As Smilingfriend continues to grow, our focus remains the same: thoughtful products, honest communication, and dependable service. We are continuously improving our store, refining our processes, and listening to customer feedback to ensure we meet evolving needs while staying true to our values.

Thank you for choosing Smilingfriend. We are proud to be part of your gifting moments, collections, and everyday smiles.

Contact Us:

Store Name: Smiling Friend
Registered Business Name: SHIB LLC
DUNS Number: 124374253
Business Address: 4160 E 2nd Street, Casper, WY 82609, United States
Email: support@smilingfriend.com
Phone: +1 307-278-4558
Customer Service Hours: 9:00 AM to 5:00 PM Between Monday to Friday
Timezone: (GMT-07:00) Mountain Standard Time (Denver)